Why the “Why” of your Business is so Important?
In Part One of Leadership Magic we discussed the importance of building positive, mutually satisfying relationships. In Part Two we’ll talk about why the “Why” of your business is so vitally important.
Clearly define the “Why” of your business.
In Simon Sinek’s popular Ted Talk video How Great Leaders Inspire Action he reveals a simple but profound approach to building a business. Start by defining the Why of your business. And by that, he doesn’t mean making a profit. That is a necessary result of your business. But your customers don’t care if you make a profit. However, they do care about what you can do for them that will tap things they care about – their “felt needs.” Things that can change their lives for the better and/or that ignite their passion. Sinek nails it: “People don’t buy what you do. They buy why you do it. And if you talk about what you believe, you will attract those who believe what you believe.”
When your business is all about the Why, you’ll be more energized to lead your business to greater heights. I’ll give you an example. The Why of my magic and mentalism show is not to fool my audience. That would be rather self-focused, wouldn’t it? Rather, my focus is on the felt needs of the audience – giving them a few moments of amazement, fun and escape from everyday life and, even more importantly, inspiring them to believe that what might seem on the surface to be impossible is, in fact, possible.
Be passionate about your Why.
Passion is contagious. If you’re totally sold on your company’s cause – which ultimately is your Why – you’ll be much more effective when you communicate it to your employees and customers. As an entertainer, speaker, and trainer, I strive to exude passion from the stage. That’s not a stretch for me because I am, in fact, passionate about giving my audience an experience they’ll talk about for days. Whatever you offer your clients, offer it passionately and with their best interests in mind and they will remember you.
If you’re not passionate about your Why
Hopefully, your business is doing life-enhancing work that positively impacts people’s lives. Immerse yourself in your Why and the stories of people whose lives are being impacted. But if you find that you’re not passionate about the Why, that’s okay. Find one you are passionate about. If you own your business, take focused time to examine and, perhaps, reorder your Why so that it aligns with the felt needs of your customers.
Rod Robison is an Arizona based author, magician, mentalist, and inspirational speaker. His book The Magic of Cultivating Positive Emotions: Four Powerful Secrets Mentalists Use to Influence Thoughts and How You Can Use Them to Improve Your Emotional Health is receiving enthusiastic reviews including this from New York Times Best-selling author and radio host Dr. Randy Carlson.
“Unique, entertaining, and powerful. This book transforms the intrigue of mentalism and magic into practical tools to make a positive impact on your emotional health.”
Available at www.TucsonMagician.com/books
